Generative AI
Branding
Content creation
Advertising
Overview
Lumeva, a forward-thinking beauty brand, aimed to launch a visually captivating, inclusive, and scalable advertising campaign for its latest product line. By partnering with our agency, Lumeva leveraged AI-generated imagery to create a cost-effective, high-quality campaign that resonated with their audience across various platforms.
Challenge
Creating a traditional beauty campaign often involves significant time and resources:
High production costs: conventional campaigns require photographers, models, stylists, and extensive post-production.
Time-intensive logistics: Managing schedules, securing locations, and handling multiple rounds of edits delays launches.
Cross-channel consistency: Ensuring a cohesive look across platforms demands extensive resizing and retouching.
Solution
We implemented an AI-driven solution, transforming Lumeva’s campaign approach:
AI-powered image generation: by training an AI model on Lumeva’s product imagery, we created photorealistic visuals of models and skincare products, eliminating the need for traditional photoshoots.
Creative flexibility: the AI enabled the creation of diverse, inclusive imagery by experimenting with different skin tones and backgrounds, making the campaign more relatable and on-brand.
Cost and time savings: using AI, we reduced production costs and expedited delivery, allowing Lumeva’s team to focus on finalizing creative assets instead of coordinating physical shoots.
Consistent cross-channel visuals: the AI generated multiple optimized variations, ensuring a cohesive look across all channels.
